You've Heard of Black Friday... But what is FAKE Friday?

Everything You Need to Know About “Fake Friday”

By now, we’ve all heard of Black Friday, right? But what on Earth is “Fake Friday”? Put very simply, Fake Friday is a new way that stores try to get ahead of the Black Friday sales, giving you even more opportunities to shop for your favourite items for less and discover products you haven’t tried before. While early Black Friday sales and Cyber Monday deals are nothing new, we love giving you 10 days of Black Friday deals on your lash supplies. The term “Fake Friday” seems to have surfaced more recently, so we’re here to answer some of your questions.

Question 1: Are Fake Friday Prices Different to Black Friday Prices?

We can’t speak for every brand, and we also don’t want to give too much away, but there does seem to be a trend where deals become slightly sweeter over Black Friday weekend. While we suggest looking at the deals available over Black Friday and Cyber Monday weekend, we highly recommend purchasing everything you absolutely cannot do without early to ensure it doesn’t sell out.

Question 2: Wait, What Is Black Friday?

Black Friday was a term coined in the 1960s in America, when shoppers would visit sales on the first Friday after Thanksgiving. It wasn’t a complimentary term at the time, but it caught on and is now celebrated worldwide by all sorts of companies. In the 2010s, as online shopping became more popular, Cyber Monday was introduced, turning it into a four-day shopping event rather than a single day.

Now, more companies are engaging in Fake Friday too, meaning we may be treated to Black Friday prices for longer as time goes on. We have a more in-depth blog post about the origins of BFCM, as well as FAQs from our Customer Service team, if you’re interested in learning more about its history and common misconceptions.

Question 3: What Products Should I Try?

With discounts of up to 70% in our Black Friday sale, we understand that you may feel overwhelmed by everything on offer. Here are some products we recommend trying this Black Friday.

Try a New Lash Glue

If you haven’t used our eyelash glues before, we recommend taking our short glue quiz to make sure you choose the best lash glue for your needs. Buying the cheapest eyelash extension glue may seem like a good idea, but it can become costly if it leads to refunded lash sets or corrective treatments because the adhesive wasn’t suitable for your requirements.

High-Quality Pretreatment Products

Our 5-step pretreatment routine is designed to support excellent eyelash extension retention. We appreciate that it can be a considerable investment if you’re unsure whether it’s right for you and your clients. However, once you try it, you’ll be hooked, so take advantage of the lower price while you can.

Spare Eyelash Tweezers

There are few things more stressful than dropping your lash tweezers. We always recommend having a spare pair ready to go should the inevitable happen, especially when you have back-to-back bookings. For more information about protecting your lash tweezers, take a look at our tweezer protection guide.

Treat Yourself

Why not take the opportunity to grab a few products you’ve been considering? Not sure you’ll love premade lash fans? Try them. Always fancied trying coloured lashes but weren’t completely sure? Add some to your next order and see which of your clients is brave enough to give them a go.

All in all, Fake Friday is a fun way to extend the Black Friday sales. It gives brands the opportunity to reach more customers and allows Lash Technicians around the world to stock up on their lash supplies before the busy party season.