Top 5 Tips For Staying Ahead Of Lash Trends

How To Stay Ahead Of Eyelash Extension Trends

The beauty industry is constantly changing and evolving, with new lashing techniques being discovered, revolutionary eyelash extensions being created, and new lash trends emerging left and right! So it’s important as a successful Lash Tech for you to do what you can to stay up to date with the latest trends. We know when you’ve been a Lash Tech for many years that it’s really easy to fall into a routine of only creating the type of lash sets you’re used to and sticking to what you’re comfortable with. However, you’ll be missing out on so many opportunities to create beautiful lashes for those clients who request a trending lash extension set like Manga Eyelash Extensions, or a vibrant set of colourful lashes that are perfect for summer. As a Lash Tech, we know that you want to be able to provide the best treatments for your clients, and learning how to stay ahead of lash trends is a great way to do so!

Social Media is Your Best Friend!

Social media channels such as Instagram and TikTok are the perfect platforms to use for researching what type of lash sets and techniques are really popular and currently trending. With Instagram, you can follow influencers and trendsetters within the beauty industry and keep tabs on what popular hashtags are trending. If you’re seeing more and more posts about a specific style or technique cropping up, then do some more research about it and see if it’s worthwhile for you to invest your time and supplies in creating these types of lash sets for your own clients.

More recently, however, TikTok seems to be the go-to platform for people to post creative content, express themselves freely, and spot current trends. TikTok users have been using the app to share their lash extensions and experiences since 2017. It has become the epicentre for beauty and fashion inspiration, especially when it comes to lashes and top tips. Whether you’re looking for lash hacks, tutorials, product reviews or styling tips, TikTok is definitely the place to be!

Use Google Trends

Google Trends is a handy online tool that can help you to measure the level of interest people have had in a specific topic over a period of time. It’s also a great tool for identifying newly trending topics. If you enter a search term such as ‘hybrid lashes’, you'll be able to see how popular that search term is over time. This will also give you some insight into whether a specific trend has reached its peak or just begun.

You can also use the ‘Related Queries’ section underneath to find other trends and terms that are related to the term you searched originally. Another feature of Google Trends you can utilise is the location settings. Here, you’ll not only be able to see how your search is trending in your own region, but you can also see what is trending in other places, as many trends can start or peak somewhere else first, helping you to stay ahead of the curve.

Research Your Competitors

Keeping an eye on what your competitors are doing is another great way to help you stay on trend. Find some competitors that have a similar business and level of growth as your own, and bookmark their websites and social media accounts. This way, you can check back periodically to see what services they are offering and anything else that is unique, to give you ideas for your own business. You can also use interactions such as likes and comments on posts to gauge how popular a service is and whether it is something you should consider offering your own clients.

Lash Extension Courses

Eyelash extension training courses aren’t just for beginner Lash Techs. To continue to be a successful Lash Technician, your lash learning journey should continue for the entirety of your career.

As we’ve mentioned before, the beauty industry is ever changing, and as innovative lash techniques and lash extensions continue to emerge, you too should ensure that you continue your learning. If you’ve only previously trained in Classic lash extensions, then why not branch out and learn how to create a beautiful Volume lash set with a Russian Volume lashes course?

Dramatic and bold lash extensions have become a popular look for those who want to stand out from the crowd and make a statement, so embarking on a Russian Volume lash course will set you up with the training and knowledge you’ll need for taking the next step in the treatments you offer.

Broadening your services will give your clients more choice in how they want their lashes done, and with the training you have undertaken, you’ll be ready to create bespoke sets of lash extensions to suit your clients.

You may be thinking that taking more training courses will be time consuming and take away opportunities for performing treatments on your paying clients. However, lash extension courses can be more concise than you may think. Check each course’s training schedule, practice requirements and assessment process so you can plan your learning around your appointments and develop your new skills before offering additional treatments.

Having a Full Supply of Lash Extensions

Making sure that you have a full supply of lash extensions in different lengths, thicknesses, curls and even colours available to your customers is one of the most important ways you can help yourself stay ahead of trends. If you stay well-stocked, then you won’t be caught out when your client comes in requesting the newest lash trend they’ve seen on TikTok!

One of the best ways to increase your eyelash extension supply without breaking the bank is by taking advantage of sales and discounts to stock up on your lashes. These sales and discounts will help you save money while you expand your lash collections and horizons!

Whether you’re an experienced Lash Tech who’s been in the industry for years and wants to stay up to date, or a beginner who wants to start off on the right foot, we hope you found our top tips for staying ahead of lash extension trends useful!